Tatevik Anoyan is a distinguished Senior Product Designer whose career reflects exceptional strength in user experience strategy, product innovation, enterprise design systems, and human-centered digital transformation. With over eight years of professional experience spanning healthcare, e-commerce, fintech, beauty, AI platforms, HR management, banking, and marketplaces, she has established herself as a versatile and accomplished design leader known for combining research, storytelling, and strategic execution to create meaningful user experiences.
Throughout her career, Ms. Anoyan has led the design of complex digital products from early concept development to optimized delivery, consistently focusing on user needs, business goals, and measurable outcomes. She is especially recognized for her ability to unite design excellence with strategic impact — designing solutions that are not only functional and effective, but also thoughtful, inclusive, and impactful.
Professional Experience
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Senior Product DesignerToptal — Filing & payment flow redesign, conversion optimization, cross-platform usability
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Senior Product DesignerTaxAct — Core user flow redesign, filing & payment journey optimization, accessibility & compliance
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Senior Product Designer — HealthcareNovocure — Prescriber dashboard design; reduced task completion time and improved patient management workflows
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Senior Product DesignerMercedes-Benz via EPAM & Bedrock via EPAM — Enterprise design systems for global-scale digital ecosystems
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Senior Product Designer — EdTech & RetailBabbel, Estée Lauder — Onboarding & retention experiences, checkout & payment flow optimization
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Product Designer — AI & SaaS PlatformsHoory AI, Devolon, TruePublic, Foster LLC — Enterprise SaaS solutions, HR management, AI platform UX
Education & Certifications
Ms. Anoyan demonstrates a continued commitment to lifelong learning and the advancement of design practice. Her educational background spans formal academics, industry certifications, and active participation in conferences and workshops focused on UX, usability, design thinking, AI, e-commerce, and systems thinking.
Design Expertise & Leadership
Ms. Anoyan's professional approach is rooted in human-centered design, inclusive user experience, and evidence-based problem-solving. She brings strength in user research, interviews, usability testing, affinity mapping, workshops, prototyping, wireframing, data synthesis, and design systems — supported by deep proficiency in modern design and collaboration tools.
Beyond execution, she demonstrates strong leadership in UX strategy, mentoring, resource management, and technical interviewing. As a Certified Technical Interviewer and Resource Manager, she has helped evaluate design talent, support team growth, and ensure the successful alignment of people, projects, and product goals. Her leadership style reflects both professional maturity and a commitment to empowering others within the design field.
- User research, usability testing, affinity mapping & synthesis workshops
- Prototyping, wireframing & end-to-end product design across web and mobile platforms
- Design systems architecture for enterprise and global-scale digital products
- Cross-functional collaboration with engineering, product management, and stakeholders
- Accessibility and inclusive design — WCAG compliance and cross-platform usability
- Mentorship and talent development within high-performing design organizations
Tatevik Anoyan stands as a highly respected design professional whose work exemplifies innovation, strategic thinking, leadership, and empathy. Through her contributions to digital product design, enterprise systems, and user-centered experiences, she continues to shape products that create real value for users and organizations alike. Her career reflects the qualities of a modern design leader committed to excellence in both craft and vision.